Brazil's Top 5 Fashion Games Show Varied Performance in Q4 2020

As the year 2020 wrapped up, Brazil's fashion game aficionados showed their preferences through downloads and engagement on the unified platform. Sensor Tower has provided a glimpse into the performance of the top five fashion games during this period, and here's what the numbers reveal.

Acrylic Nails!, by Crazy Labs, saw a significant spike in downloads in early November, reaching over 600K, followed by a steady decline yet still impressive numbers, closing the quarter with around 477K downloads. The weekly active users followed a similar trend, peaking at over 1M in late December.

Project Makeover from Magic Tavern, Inc. experienced a robust launch in mid-November with downloads soaring to nearly 350K. The game's popularity continued, ending the year with a peak of 460K downloads. Revenue for the game started to pick up in mid-November, eventually reaching over $35K in the last week of December. Active users mirrored this positive trajectory, finishing the quarter with over 530K users.

Lion Studios' Nail Salon 3D had a slow start in October but quickly gained momentum with downloads jumping to 243K towards the end of November. The game's revenue saw an increase as well, albeit modest, ending the year just below $400. The active user base showed healthy growth, with the game closing the quarter with over 668K active users.

YovoGames' Hair salon! had a consistent download rate throughout the quarter, with numbers slightly dipping towards the end, resulting in approximately 59K downloads in the last week of December. Weekly active users started strong at over 500K but saw a gradual decline, ending the quarter with around 377K active users.

Finally, Yes, that dress! by Lion Studios also saw a decrease in downloads, from 228K in late September to around 60K by year's end. This decline was reflected in the weekly active users, which reduced from 335K to just below 100K in the same timeframe.

For more insights into the app market and detailed analytics, Sensor Tower's comprehensive platform remains an invaluable resource for industry watchers and professionals alike.